Juicy Couture is coming to an airport near you. It looks like this already multi-million dollar brand that raked in an impressive $600 million in sales last year, is looking to entice shoppers both home and abroad. Miami, New York, Taiwan, Athens, these are the major ports that will be hit with the Juicy tidal wave starting January 2010. It is also worthy to note that thanks to the recent partnership Juicy established with Elmec Sport SA, the big name brand will be able to splash around in Greece, Romania and Bulgaria which will more than enhance their expansion efforts in foreign territory. This is a 3 year deal with a 3 year renewal option. The idea of being able to access Juicy Couture at most of the major airports in the world is sure to send retail sales through the roof. The Juicy appeal will undoubtedly carryover to those travelers who need to add to their Tracksuit collection since they will be available in virtually every color of the rainbow. Ellen Rodriguez, senior vice president of global licensing and international agrees: "Women are always wearing our tracksuits to travel in. We just don't think she's being targeted by other retailers in these airports, so there is a real opportunity for us". The stores will be abundantly stocked with everything from logo Tees and accessories to onesies and packaged baby socks. All the basis will be covered which could cause potential luggage issues for those shopaholic travelers out there. Co-founders, Pamela Skaist-Levy and Gela Nash-Taylor who have professed their love for traveling and shopping are hoping this unbeatable combo will be an enduring success for Juicy Couture. To date there are 93 Juicy stores worldwide and there are plans to increase that number with the new stores hitting Mykonos, Greece, Riyadh, Saudi Arabia, and two popping up in Dubai. The sky is the limit. And the forecast looks really JUICY.
Thursday, November 5, 2009
Juicy News brief
Juicy Couture is coming to an airport near you. It looks like this already multi-million dollar brand that raked in an impressive $600 million in sales last year, is looking to entice shoppers both home and abroad. Miami, New York, Taiwan, Athens, these are the major ports that will be hit with the Juicy tidal wave starting January 2010. It is also worthy to note that thanks to the recent partnership Juicy established with Elmec Sport SA, the big name brand will be able to splash around in Greece, Romania and Bulgaria which will more than enhance their expansion efforts in foreign territory. This is a 3 year deal with a 3 year renewal option. The idea of being able to access Juicy Couture at most of the major airports in the world is sure to send retail sales through the roof. The Juicy appeal will undoubtedly carryover to those travelers who need to add to their Tracksuit collection since they will be available in virtually every color of the rainbow. Ellen Rodriguez, senior vice president of global licensing and international agrees: "Women are always wearing our tracksuits to travel in. We just don't think she's being targeted by other retailers in these airports, so there is a real opportunity for us". The stores will be abundantly stocked with everything from logo Tees and accessories to onesies and packaged baby socks. All the basis will be covered which could cause potential luggage issues for those shopaholic travelers out there. Co-founders, Pamela Skaist-Levy and Gela Nash-Taylor who have professed their love for traveling and shopping are hoping this unbeatable combo will be an enduring success for Juicy Couture. To date there are 93 Juicy stores worldwide and there are plans to increase that number with the new stores hitting Mykonos, Greece, Riyadh, Saudi Arabia, and two popping up in Dubai. The sky is the limit. And the forecast looks really JUICY.
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