Ben Sherman Takes A Permanent Leave from Women's Wear

One of my favorite retailers is jumping ship and focusing on a market that will make the men in my life ecstatic but leave me and my female counterparts in the dust. London based Ben Sherman is closing down its women's wear division to devote time developing their primary market which happens to be geared towards the male persuasion. According to Miles Gray, the soon to be exiting group chief executive, the company's decison to concentrate their efforts on men's wear was a business one dictated by the fact that particular market is where the bulk of their sales stems from. The truth of the matter is that Ben Sherman has had a challenging year with net sales declining more than 30 percent. Hopefully this move will help minimize future losses and help get this beloved lifestyle brand back on its feet. I am disappointed to see the women's wear line cut short but hopefully the blokes will continue to step up to the plate - and look good doing it too!