Thursday, September 10, 2009

Trendy Fashion Week Spotlight - L.A.M.B.

Fashion Week is in full swing in NYC and the tents are blazing with the usual fanfare and exciting previews for Spring 2010. The first designer being spotlighted in our Fashion Week Series is No Doubt front woman Gwen Stefani. Her collection for L.A.M.B. absolutely doesn't disappoint and features her standard beloved contoured blazers and the loopy edginess of the eighties (this time she adds an African theme to the era) that many fashionistas including myself have a hard time letting go of. But she admits that this time around she was inspired to present a more down to earth collection that still maintains the level of playfulness she is known for while at the same time increasing the maturity quotient. According to a recent fashion report in Women's Wear Daily, Stefani explains, "In the past, the clothes were a little more theatrical, but this collection is all about being real". Could Stefani's upcoming fortieth birthday explain her sudden desire to tone things down a bit? Maybe. But the fact remains that she has not lost her magic touch nor her ability to excite us with her fun flirty creations that include pleated balloon skirts and shorts paired with logo Tee-shirts. Her leopard print dresses are also to die for! And she does some major play with denim that almost re-defines the brand. Everyone agrees the collection was worth viewing and it definitely set the tone of what the rest of Fashion Week has to offer. Let the games begin!

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