Bloomingdale's is taking up permanent residency on the beaches of Santa Monica, California. The new store will provide the usual upscale goodies dedicated customers have come to expect. There are high hopes that this branch will continue the consistent success of its predecessors. To help guarantee that, the new space will be missing some staple departments. Home, plus size garments, and kids will not be featured. This is supposed to help direct the focus to the categories that typical generate the highest revenue. Life is always a beach in Santa Monica. But with the arrival of Bloomingdale's that might change.
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